M2M
mortgage onboarding · live demo
Onboarding for mortgage brokers without the forms. You talk to M2M and it gathers what's needed.
Shaq is a real estate photographer and videographer based in Waihi Beach, New Zealand. He runs RE:SHOOT, has a background selling real estate, and is building SLEEEK, software for property media.
A man of many hats
Shaq,
Photographer, videographer, former salesperson, and creative.
I built RE:SHOOT, a successful property photography business.
Interiors, exteriors, twilight, drone and video, shot at Waihi Beach for the better part of a decade. I sold real estate before I shot it, so I know exactly what a buyer is looking for.
01
Skillsets
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Photography
Photography
CompositionReading rooms, sightlines, balance, and what the buyer notices first.
LightingFlambient, many-light setups, clean windows, natural colour.
Camera systemsLumix, Sony, Canon. Comfortable switching systems.
StorytellingShowing how the home feels to move through, not just isolated angles.
EditingI understand the finish, even when parts of the edit are outsourced.
02
Videography
Videography
StoryChoosing the route through the property before pressing record.
DirectionCalm on site, clear with people, practical about what will cut together.
MovementGimbal, handheld, drone, and pacing that suits the home.
LightMaking motion footage feel clean without killing the atmosphere.
PostComfortable shaping the edit, even when I bring in extra hands.
Drone
Drone
RulesCurrent on NZ drone requirements and where a flight makes sense.
FlightCalm, confident flying around homes, sections, coastline and lifestyle blocks.
MovementSmooth reveals, approach shots, and useful context rather than random aerials.
DJIVery comfortable inside the DJI system.
FPVNot my thing.
Casualty countSeven drones, and counting.
People skills
People skills
ClientsI have worked with agents, vendors, builders and architects for years.
CommunicationQuick, plain, and practical before, during and after the shoot.
Sales backgroundTwo years selling real estate changed how I look at a room.
AdaptabilityWeather changes, access issues, late vendors, weird houses. It happens.
Tech
Tech
CanonDeep in the Canon system: a body and four-plus lenses.
LumixTwo Lumix bodies and four lenses, mostly for video.
AdobeLightroom, Photoshop and Premiere in real commercial use.
Higgsfield AICinematic camera motion and generated shots when a job calls for it.
Property toolsFloor plans, Matterport and 3D walkthroughs.
02
Work history
2015–2016
Muscle Fuel
Photo and video content for a food brand. I owned the content output and helped drive brand awareness and growth.
2016–2018
Coulter Creative
My first business. Managed creative projects end-to-end and grew brand recognition for local businesses.
2018–2020
RE:SHOOT
Delivered end-to-end property media for real estate agents: shooting, editing and showcasing homes. Elevated agents' brand imagery and produced architectural work for builders and architects.
2020–2022
Real Estate Salesperson
Sold across all property types with Professionals and ranked top 10 company-wide in my first year. Learned exactly how buyers read a home.
2022–present
RE:SHOOT, full-time
Returned to property photography with renewed vigour. Took a step back to focus on systems and streamlining, with speed and quality as the priority.
2026–present
SLEEEK
Started building software for my own shoot workflow.
03 Ethos
At the core of it, I'm a storyteller. A house is never just walls and a roof. It's the morning light across a bench, the window nobody can stop looking out of, the corner a family quietly builds its life around. I shoot for that feeling, the one that makes a buyer slow down and want to see it in person.
04
Selected Campaigns
recent campaigns
4 Ayr Street
Waihi Beach · coastal section · photography, film, the listing, and the sale
One of the last dune-front sections in Waihi Beach. I shot it, cut the film, wrote the listing, "Walking on Ayr," and sold it myself. Early 2022.
See the campaign →
133 Athenree Road
Athenree · coastal property · photography and video
A coastal property set back for privacy. I shot the stills and the video, framing the outlook and the way the land sits above the sea.
See the campaign →
270 Thames Coast Road
Thornton Bay · coastal home · photography and video
An elevated family home above the Thames Coast. I shot the stills and the video. Native timber, ocean views from most rooms, parklike grounds.
See the campaign →
See the full portfolio
reshoot.co.nz →A man of many hats
Shaq,
Founder, builder, and systems thinker.
I bring ideas to life, fast.
After dark, I build. I take an idea and run it all the way through, from a rough concept to something real, and I move fast because I learn more from a working version than from a plan.
01
Ideation
Spotting a problem worth solving, then sketching the whole thing end to end.
02
Proof of concept
The roughest version that proves the idea can actually work.
03
Infra & systems
The environments, data and plumbing it needs to run properly.
04
MVP
A real, usable version, in real hands and earning its keep.
05
Marketing & content
Telling the story so the right people actually find it.
06
Launch
Out in the world, then sharpened from real use.
The big one. Not a single app but a whole living ecosystem of tools that cover every part of real estate photography: capturing it, processing it, editing it, and getting it to the agent. One platform, one workflow, end to end.
Capture
on the phone, with live guidance
Process
card in, processed and managed
Deliver
out to the agent and the property
02
Private Projects
same instinct, different problemsBorne
private prototype
A quiet place to gather a life, shape it into a film, and keep it somewhere family can return. Built carefully, and kept private.
by invitation
03 AI Understanding & Knowledge
I'm an AI advocate.
Not for the hype,
for what it actually does.
I build with frontier models,
Claude and Codex side by side,
the week they ship.
The cutting edge moves fast.
I stay on it,
and pull others up with me.